01
I learn how your business actually runs
What you sell, who buys it, and where the time disappears. Nothing gets designed until that is clear, so you end up with a system that fits your process rather than one you have to work around.
Websites, marketing and sales systems
Every enquiry.The right buyer.Every time.
I build websites, automated marketing, and sales systems for growing businesses. Watch dealers are my speciality, and the same systems work wherever enquiries need to turn into sales.
Speciality, dealer CRM
Run your whole book from one screen.
Inventory, clients, and buyer matching in one bespoke system, built around how your dealership actually works. Know your margin before you quote, keep every wishlist stored instead of screenshotted, and see the moment new stock matches a buyer you already know.
This is not an off-the-shelf CRM with your logo on it. I design and build it for your stock, your buyers, and your sales process.
The problem
Your next customer might already be in your database.
Most businesses are sitting on years of past customers and enquiries, and doing almost nothing with them.
New stock or services get listed. Social media gets updated. The website collects a few forms. Then everyone waits for the next enquiry.
The problem isn't demand. It's what happens between the first click and the sale.
How it works
How it actually works.
02
I build the site and the systems behind it
Website, stock or service records, forms, and reporting, all connected. Update something once and it updates everywhere, with no re-entry and nothing left live after it has gone.
03
Your clients and follow-up run themselves
Every enquiry, past customer, and repeat buyer kept in one place, with the follow-up running automatically so nothing gets lost in a spreadsheet or a forgotten thread.
What I build
The systems behind a better sales operation.
Website Builds
Fast, modern websites designed to sell, not just to look good. Built from scratch around your business, your products, and the way your customers actually buy.
Automated Marketing
Newsletters, win-back journeys, and reactivation campaigns that run themselves and bring past customers back.
Lead Capture & Growth
Turn followers, DMs, and site visitors into real enquiries on your list, not just people who liked a post. Valuation and quote forms, notify-me lists, VIP early access, and more.
Sales & Inventory Systems
A true CRM behind your business. Track stock or services, keep every client record in one place, and match what you have to the people who want it. My speciality is watch dealers, the same system works for any business with stock and a client list.
Why 31 Jewels
Not another marketing agency. A builder who understands your business.
I bring hands-on website, marketing automation, and CRM experience to businesses still running on spreadsheets and manual follow-up. Watch dealing is my speciality, and I'm genuinely passionate about watches, but the same thinking applies to any business that sells to people.
Less chasing. Less admin. More relevant conversations. More sales.
FAQ
Questions I actually get asked.
Do you only work with watch dealers?
No. Watch dealers are my speciality and where the systems were first built, but the same websites, marketing automation, and sales systems work for any business turning enquiries into sales.
Do I need to be technical for this to work?
No. You keep working the way you already do. Everything else runs in the background.
What happens to my customer data?
It stays yours. I only use it to run the systems you've asked for, never shared or used for anything else.
What if I already have a website or a CRM?
I work with what you've got, and rebuild only what is holding you back. If you don't have anything yet, I help you get set up properly from scratch.
How long does setup actually take?
Most projects are live within 7 to 10 days of getting started.
Am I locked into a long contract?
No. This runs month to month, with 30 days' notice either way.
What does this cost?
It depends on the size of the build and which services you need. Get in touch and I'll walk you through it. No pricing games.
Products
Step-by-step guide
Build Your Own Dealer CRM.
A 25-page guide that takes you through your stock, buyers, automatic matching, dashboard, and capture forms in seven ordered parts. Sixteen real screenshots, thirteen terms explained, and no monthly CRM fee. Instant PDF download, £19.99.
Playbook
The Digital Marketplace Playbook.
A practical guide to the most common, and costly, mistakes independent dealers make on marketplace listings. Pricing, photos, stale listings, and more. Instant PDF download, £9.99. £19.99
Get the playbook, £9.99
£19.99
Playbook
The 30 Day Watch Dealer Social Media Playbook.
A day-by-day system for dealers who want to post consistently without starting from a blank page. Seven content pillars, thirty days planned out, and every caption and script written, built for buyers who've already done their research. Instant PDF download, £9.99. £29.99
Get the playbook, £9.99
£29.99
Get in touch
Let's talk about your website and sales operation.
Email me and I'll walk you through how this would work for your business. No pricing games, no pressure.