01
Everything about your stock, tracked properly
Reference number, condition, box and papers, service history. All kept in one place, built for how watches actually get bought and sold, not adapted from generic retail software.
Marketing automation for watch dealers
Every watch.The right buyer.Every time.
I build automated sales systems for independent watch dealers. Smarter listings, automatic buyer matching, and email journeys that turn your existing customers into repeat sales.
The problem
Your next buyer might already be in your database.
Most dealers are sitting on thousands of past buyers, enquiries, and watch enthusiasts, and doing almost nothing with them.
New stock gets listed. Social media gets updated. Marketplace platforms send notifications. Then everyone waits for the next enquiry.
The problem isn't demand. It's what happens between the listing and the sale.
How it works
How it actually works.
02
Synced everywhere automatically
Update a listing once and it updates across every sales channel. No manual re-entry, no stale stock left live after it's gone.
03
Your clients tracked just as properly
Every enquiry, past buyer, and repeat customer kept in one place, so nothing gets lost in a spreadsheet or a forgotten thread.
What we build
The systems behind a better sales operation.
Inventory & Buyer-Matching Systems
A true CRM behind your stock. Track inventory, sync it across every sales channel, and match it to buyer interest automatically.
Automated Marketing
Newsletters, win-back journeys, and reactivation campaigns that run themselves and bring past buyers back.
Buyer Growth & Capture
Turn followers, DMs, and site visitors into buyers on your list, not just people who liked a post.
Bespoke Systems
Websites, reporting, automation, and digital infrastructure built around how your dealership actually operates.
Why 31 Jewels
Not another marketing agency. A specialist partner for watch dealers.
I'm genuinely passionate about watches, and I bring hands-on marketing automation and CRM experience to an industry still running on spreadsheets and manual follow-up.
Less chasing. Less admin. More relevant conversations. More sales.
FAQ
Questions dealers actually ask.
Do I need to be technical for this to work?
No. You keep working the way you already do, adding stock to a simple list. Everything else runs in the background.
What happens to my customer data?
It stays yours. I only use it to run the systems you've asked for, never shared or used for anything else.
What if I already use a CRM or inventory platform?
I work with what you've got. If you don't have anything yet, I help you get set up properly from scratch.
How long does setup actually take?
Most dealers are live within 7 to 10 days of getting started.
Am I locked into a long contract?
No. This runs month to month, with 30 days' notice either way.
What does this cost?
It depends on your inventory size and which services you need. Get in touch and I'll walk you through it. No pricing games.
Playbook
Something free is on the way.
I'm putting together a practical guide to the most common, and costly, mistakes independent dealers make on marketplace listings. Pricing, photos, stale listings, and more.
Coming soon
Get in touch
Let's talk about your sales operation.
Email me and I'll walk you through how this would work for your dealership. No pricing games, no pressure.